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There's always a story.
My quest is to read, learn, listen, identify brands’ super powers and build their story so it’s compelling and moving.
Traffic Puzzle
Hyundai Elantra
Zap
Psagot
First Digital Bank
Calcalist
Many stories freed themselves onwards and upwards, writing new chapters, evolving, changing, sometimes even pivoting.
Here are some of the brands I helped shape:
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