Creative strategist at no,no,no,no,no,yes  - Tel Aviv

2021 - Present

Transformed marketing briefs into advertising briefs and translated those into creative journeys. Helped develop, guide and lead the creative strategy, taking hands on part in the creative process including copy and art direction. Developed campaigns for Car brands, Fintech, Insurance and others.
www.nononononoyes.com

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VP Marketing and Biz Dev at the times of Israel - Jerusalem
2017 - 2020

The Times of Israel is a leading News site covering Israel, the Middle East and the Jewish world. In this capacity was in charge of TOI’s non-editorial side, developed programs to increase and improve reach and engagement, structured and optimized various monetization modules, developed long term business relationships with vendors and partners.
www.timesofisrael.com

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Creative Director at The Bakery - Tel Aviv

2016 - 2017

The Bakery from is a post production studio / creative services provider. Developed ads and other creatives for Psagot Investments, Zap Deliveries and others. Wrote and directed TV and online Spots for various clients.
https://www.thebakery.co.il/

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Marketing Creative Consultant at LiveIntent - NYC

2014 - 2015

LiveIntent carries the world biggest Newsletter inventory and facilitates RTB, Machine learning programmatic advertising with the world leading publishers. Role: Supports LiveIntent self marketing and advertising, help client develop more enticing advertising and a more effective conversion process.
www.liveintent.com

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Co-Founder and CMO at Dos Monos S.A, Guia Oleo - NYC

2002 - 2014

Dos Monos specializes in providing creative and operational services to the digital advertising industry. Services include Creative, development, DB Admin, IT, CRM and more.. Dos Monos also introduced a number of independent projects, including Guia Oleo, at the time the most popular dining guide in Argentina and the rest of Spanish speaking South America. www.dosmonos.com, 

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EDUCATION

School of visual arts (Film)
2000-2001

 

SKILLS/keywords

Online Advertising, Email Marketing, Creative, Digital Strategy, Mobile Marketing, E-commerce, Social Media, Social Media Marketing and Advertising ,Copywriting, Media Buying, Lead Generation, Direct Marketing Entrepreneurship. Apple, Google, Microsoft, Adobe Suites. HTML, HubSpot, Wordpress, Zendesk, Google Analytics.